Privacy policy

Welcome to Lumos!  


At Lumos, we are committed to respecting your privacy and prioritizing your data security. We take the protection of your personal information seriously and strive to be transparent about how we collect, use, and share Personal Data, as well as the measures we implement to safeguard it.



This Privacy Policy governs the collection of Personal Data from users who interact with Lumos or utilize our services, including visiting our websites or social media pages, or using our mobile apps, Lumos devices, or other Lumos products (referred to collectively as the “Services”). Please note that this Privacy Policy does not extend to the practices of companies we do not own or control, or individuals we do not manage. Lumos disclaims responsibility for the policies and practices of any third parties, and we neither control nor endorse any information, products, or services provided by third parties or accessible through the Services.


Data Collection

We gather Personal Data from various sources, including:

  1. Direct Input: Information you provide directly to us, like when completing your purchase or profile.
  2. Lumos Devices: Data collected from Lumos devices, such as the Lumos Mask or any other Lumos device(s) you may use.
  3. Lumos App: Information provided or captured within the Lumos mobile application.
  4. Automated Collection: Data collected automatically through methods like Cookies, local storage objects, and web beacons when using our Services.
  5. Clients and Partners: Information obtained from clients and partners, such as employers, insurance companies, coaches, and teams.
  6. Marketing Partners: Data provided by marketing and advertising partners with whom we collaborate. 
  7. Social Media and Third-party Platforms: Information gathered from social media platforms and linked accounts, devices, or features.
  8. Data Providers: Supplementary data from information services and data licensors.

The types of data we collect include:

  • Contact Information: If you complete a purchase, we will gather enough information to process your payment and ship your orders. This then requires the gathering and retention of your name, address, email address, and phone number. If you contact us, we will gather our name and email address. 
  • Payment and Transactional Information: We will collect details necessary to complete your orders, including name, email address, payment card information (handled securely by payment processors), billing information, and transaction history.
  • Profile Details: When you use the Lumos app, we will collect information such as username and password used to create a Lumos account, along with any additional data or images you choose to include in your Lumos profile.
  • Activity and wellness Data: We need to collect information to provide you Lumos services. This encompasses various activity data such as schedules, geolocations (GPS coordinates, IP address, movement data), sleep, activities, as well as personal details like birthday, gender identity, eye colors, and information on sleep and light sensitivity. 
  • Communications: We will have records of any exchanges we have with you, whether it's via email, the web app, or the mobile app, including questions, feedback, or reviews.
  • Marketing Preferences: Your preferences regarding marketing communications, and data related to your interaction with them, such as opened emails and clicked links.
  • Device Details: To provide better Services, we will collect information about your device, including operating system type and version, manufacturer, model, browser type, screen resolution, RAM and disk size, CPU usage, device type, IP Address, unique identifiers, language settings, mobile carrier, and general location data.
  • Online Activity: We will collect details about your online activity when you use the Lumos app, website, or Lumos contents, such as viewed pages, time spent on pages, referring websites, navigation paths, user activity on pages, access times, and session duration.


Data Use

We process Personal Data to operate, enhance, understand, and personalize our Services. Here’s how we use your data:


Provide Services :

  • Operate: Provide, operate, enhance, develop, understand, and personalize the Services such as Lumos sleep program creation. 
  • Transactions: Process orders or other transactions.
  • Support and respond to Requests: Offer support and assistance for the Services. Address the reasons you provided the information, including responding to and fulfilling requests.
  • Communication: Keep you informed about the Services, including updates, service announcements, or special offers.
  • Account Management: Create and manage your account or other user profiles.
  • Customization: Tailor website content and communications based on your preferences.

Research and Development:

We may generate and use Aggregated Data, De-identified Data, or other anonymous data derived from the Personal Data we collect. This is used for our business purposes, such as analyzing the effectiveness of the Services, improving and adding features, and understanding the general behavior and characteristics of users. 


Marketing, Advertising, and Business Development:

We may utilize Personal Data, including Wellness Data and browsing data, to send direct marketing messages, offers, or advertisements for the Services or other Lumos products. We may collaborate with advertising partners, including third-party advertising companies and social media platforms, to promote our Services. These partners, along with Lumos, may use Cookies and similar technologies to gather information about your interactions over time across the web, our communications, and other online services. This information is used to serve targeted ads. We adhere to the Digital Advertising Alliance Self-Regulatory Principles for Online Behavioral Advertising. For more details on industry self-regulatory programs and options for managing interest-based ads, refer to the “Online Tracking Opt-Outs” section.


Data Share

We may share your Personal Data with:

  • Service providers: This includes payment processors, vendors who advertise our Services or other Lumos products, security and fraud prevention consultants, hosting and other technology and communications providers, analytics providers, and staff augmentation and contract personnel. These service providers offer services to us or on our behalf. 
  • Advertising partners: These partners may collect information on our website through Cookies and other automated technologies for interest-based advertising purposes. However, we do not share your wellness data with advertising partners.
  • Distributors and retailers: This includes those who distribute and retail our Services or other Lumos products.
  • Professional advisors: This includes lawyers, auditors, bankers, and insurers, as necessary in the course of the professional services they provide to us.
  • Authorities and others: This includes law enforcement, government authorities, and private parties when we believe in good faith that sharing is necessary or appropriate to comply with the law or legal process.


Online Tracking

Lumos uses cookies and similar technologies such as pixel tags, web beacons, clear GIFs, and JavaScript (collectively, “Cookies”) to enable our servers to recognize your web browser and inform us about how and when you visit and use our Services. This helps us analyze trends, understand our user base, and improve our Services. Cookies are small pieces of data, usually text files, placed on your computer, tablet, phone, or similar device when you use that device to visit our Services. We may also supplement the information we collect from you with information received from third parties, including those that have placed their own Cookies on your device(s).


Lumos uses the following types of Cookies:

  • Essential Cookies: Essential Cookies are required to provide you with features or services that you have requested. For example, certain Cookies enable you to log into secure areas of our Services. Disabling these Cookies may make certain features and Services unavailable.
  • Functionality Cookies: Functionality Cookies are used to record your choices and settings regarding our Services, maintain your preferences over time, and recognize you when you return to our Services. These Cookies help us personalize our content for you, greet you by name, and remember your preferences (e.g., your region).
  • Performance/Analytical Cookies: Performance/Analytical Cookies allow us to understand how users use our Services by collecting information on how often a user engages with a particular feature of the Services. We use these aggregated statistics internally to improve the Services. Performance/Analytical Cookies also help us measure the performance of our advertising campaigns to improve our campaigns and the Services’ content for those who engage with our advertising. For example, Google, Inc. (“Google”) uses Cookies in connection with its Google Analytics services. For more information on how Google uses this information, click here.
  • Marketing Cookies: Marketing Cookies collect data about your online activity and identify your interests so that we and our advertising partners can provide marketing that we believe is relevant to you. For more information, please see the section below titled “Interest-based Advertisements.”


Data Handling Options

You have options on how you want Lumos to handle your data:

  • Access, Update, or Delete Information: When you log in to your Lumos account, you can access and, in some cases, edit or delete certain personal information you have provided to us. This includes your first and last name, username, password, email and mailing address, and other profile information. Please note that when you update your information, we may retain a copy of the unrevised information in our records. You can request access to or a complete deletion of your account and corresponding data by contacting  We may need to retain certain personal data in our records, as well as aggregated or de-identified data derived from your personal data that does not identify you, even after you update or delete it.
  • Push Notifications and Device Permissions: You can manage your push notification preferences and device permissions by accessing the settings on your Lumos mobile application or device. 
  • Geolocation Data: You may allow or disallow Lumos to collect geolocation data by enabling or disabling location services on your mobile device. If you decline to grant Lumos access to this data, we will not be able to provide certain services, capabilities, or features to you.
  • Activity and wellness Data: You may choose to not provide such data through the Lumos app. If you decline to grant Lumos access to this data, we will not be able to provide certain services, capabilities, or features to you.
  • Marketing Communications: We give you the ability to opt-out of marketing-related emails and other communications by following the opt-out or unsubscribe instructions contained in the marketing-related message. You cannot opt-out of receiving certain non-marketing emails regarding the service.
  • Online Tracking Opt-Outs There are several ways you can opt out of certain interest-based advertising and other online tracking activities:
    • Blocking Cookies in Your Browser: Most browsers allow you to remove or reject Cookies, including those used for interest-based advertising. To do this, follow the instructions in your browser settings. Many browsers accept Cookies by default until you change your settings. 
    • Blocking Advertising ID Use in Your Mobile Device Settings: Your mobile devices may offer settings that enable you to make choices about the collection, use, or transfer of your advertising ID associated with your mobile device for interest-based advertising purposes.
    • Using Privacy Plug-Ins or Browsers: You can block our websites from setting Cookies used for interest-based ads by using a browser with privacy features, or by installing browser plugins like Privacy Badger, Ghostery, or uBlock Origin, and configuring them to block third-party Cookies/trackers. 


Data Security and Retention 

We implement various security measures to safeguard the Personal Data we collect. While we strive to uphold the privacy of your account and other Personal Data in our possession, it's important to note that no security measures are foolproof, and we cannot guarantee the absolute security of your Personal Data.

We retain Personal Data for a duration that is reasonably necessary for the purposes outlined in this Privacy Policy, as long as there's a legitimate business need to do so, or as required by law (e.g., for tax, legal, accounting, or other purposes), whichever period is longer.


Modifications to This Privacy Policy

As part of our ongoing effort to enhance our Services, we may need to revise this Privacy Policy periodically. We will notify you of any changes by posting a notice on the Lumos website, sending you an email, or through other means. Your continued use of the Services following any modifications to the Privacy Policy indicates your acceptance of all such changes.